About Us Who we are
Headquartered in Dallas, Texas, Tricom Real Estate Group is a private retail investment and asset management firm focused on the acquisition and turnaround of underperforming regional mall and open-air center assets in key markets across the nation.
Through decades of asset repositioning, capital markets activity, hundreds of transactions and extensive industry ties, Tricom is uniquely positioned for deal sourcing, partnerships, financing and execution, as well as, project repositioning and asset management. Built on the impeccable legacy of an industry veteran with an institutional principal background, Tricom successes come from Barney McAuley’s perspective. Experience from every side of the table, through multiple asset life cycles, and through multiple capital markets cycles uniquely qualifies Tricom to support mall acquisition and positioning.
Tricom is committed to its projects and creating healthy real estate to benefit communities. The firm targets major metropolitan areas and established secondary markets. Tricom monitors market conditions and the retail landscape to take the greatest advantage of opportunities presented through timing or an asset’s position. The objective is to enhance property values and yield peak financial returns for its investors. This is achieved by uncovering opportunistic offerings and through the development of advantageous partnerships for the repositioning and disciplined management of retail assets.
Barney McAuley Managing Partner Tricom Real Estate Group
Tricom Real Estate Group is founded and led by Bernard E. (Barney) McAuley, a nationally recognized expert in commercial real estate asset management, financial analysis and investment sales. He has served as a high ranking executive for more than 30 years with Mutual of New York's The MONY Group, Goldman Sachs' Archon Group, and Cushman & Wakefield. Prior, he headed the successful Franklin Real Estate Group.
Mr. McAuley is a native of Newington, Connecticut, whose career path has included key posts in New York City, Denver and Dallas.
Brenda S. Blake CPA, Chief Financial Officer Tricom Real Estate Group
Brenda S. Blake serves as Tricom’s Chief Financial Officer. With over 30 years’ experience, Ms. Blake is a highly respected CFO level financial manager, providing profitability guidance and operational leadership.
Ms. Blake’s experience includes working as CFO for an institutional developer of both multi-family residential and commercial properties throughout the United States. As CFO, Ms. Blake was responsible for financial analysis, investor and lender relations, and management of a $100 million dollar asset portfolio.
Ms. Blake is a nationally recognized author and has received several professional distinctions, including the ‘CPA of The Year Award,’ by the TSCPA Fort Worth Chapter, the ‘Accounting Excellence Award,’ from the TSCPA Foundation, the ‘Future Vision Award,’ from CREW (Commercial Real Estate Women) in 2010, ‘Most Valuable Player Award’ from CREW in 2011 and Brenda has been a finalist in both 2013 and 2014 for CREW’s most prestigious honor: the ‘Outstanding Achievement Award’ in recognition of her life body of work.
Ms. Blake graduated with highest honors in Accounting from The University of Texas at Arlington. She is a past Board member of CREW, a current Board member of DREM (Dallas Real Estate Ministries), a member of 4Word, a member of TREC (The Real Estate Council) and is active in her church.
Elgin Carelock, MBA Business Development Specialist Tricom Real Estate Group
With more than 25 years of sales, marketing, and business development experience; Elgin offers detailed market analysis, strategic planning, feasibility analysis, and team coaching. His primary focus at Tricom is retail tenant support, which includes assessing market position, target market segmentations, marketing/advertising strategies, social media management, customer service, productivity evaluations, strategy development and change management.
Elgin currently holds a BS in Business Management and an MBA with a specialty in marketing. In his 25 years of experience he has worked in retail management for Lindt Chocolate USA, the Discovery Channel Stores, Levitz, and Haverty’s, as well as marketing with the Simon Property Group and General Growth Properties.
Tricom partners will also benefit from Elgin’s background as an Associate Online Faculty member of the Forbes School of Business at Ashford University teaching subjects including Principles of Marketing, Strategic Marketing, Creativity & Innovation, Consumer Behavior, Group Behavior in Organizations, and Retail Management. Having a balance between practical experience and foundational concepts and theories, Elgin is able to support specialty leasing and ownership vision.
Samantha Wilson Executive Assistant Tricom Real Estate Group
Samantha Wilson brings over 10 years of administrative support, executive assistance, event planning and coordinating, and office/business management. She provides executive administrative support to our team as well as our clients. She coordinates our client events, organizes and coordinates administration duties, ensures a high level of organizational effectiveness and ensures the smooth running of the office.